AvtoVAZ Group - the Russian automobile manufacturer - launched its LADA automotive brand in Jordan at a special opening ceremony held under the patronage of His Excellency Mr. Boris Bolotin, Russian Ambassador to Jordan. The event took place on Wednesday, November 22nd, 2017 at the LADA showroom located in Wadi Saqra Amman.
The ceremony celebrated the appointment of GLOBAL VEHICLE TRADING by AVTOVAZ as exclusive dealer for LADA cars and aftersales services in Jordan. The appointment is based on Global Vehicle Trading's track record, achievements and rich automotive history in various countries in the Middle East and Africa.
The event was attended by HE Mr. Boris Bolotin, Russian Ambassador to Jordan, Mr. Max Missana, Export Director at AVTOVAZ, Mr. Roman GROSHKOV, Second Secretary at the Russian Embassy in Jordan as well as Mr. Fayez Rasamny and Mr. Omar Shallah, Founders of LADA JORDAN. Present at the event were also members of the Russian Embassy in Jordan alongside a wide presence of journalists, media representatives and social media figures.
Seeking to strengthen its presence in Jordan and restore the confidence of the Jordanian consumers, AvtoVAZ launched an all-new range of LADA cars that will present modern designs, advanced technologies and a balanced price-quality relationship. In his welcome note, Mr. Omar Shallah, President of LADA JORDAN expressed that "Global Vehicle Trading is honored to be appointed as the exclusive dealer of LADA vehicles in Jordan. We are confident that will be able to satisfy Jordanian customers through cars that retain the authenticity and strength of the past, while also keeping pace with the latest technologies and modern designs. "
Mr. Shallah also highlighted the stability, prosperity and economic diversification of the Jordanian market as additional factors that prompted AvtoVAZ to relaunch the LADA brand in Jordan.
Aiming to offer their customers excellent after-sales services, Global Vehicle Trading also announced that the official LADA SERVICE CENTER has been established in compliance with the manufacturer's guidelines and that it is perfectly equipped and fully prompt to provide the needed services. Additionally, a dedicated maintenance team was trained on the various technical and quality standards by the manufacturer. The company also commits to assure a high level of spare parts availability offered at affordable prices to assure a smart ownership experience; this is to note that all LADA vehicles will be sold with 3 year / 100,000 km warranty and 3 year / 60,000 free service package.
In line with the company's commitment to safety, all imported vehicles are equipped with anti-lock braking system (ABS) as standard equipment and all sedan models will have have airbags as a standard feature. The company will also offer 24/7 roadside assistance services as a complementary services for three years.
AvtoVAZ is a Russian automobile manufacturer, formerly known as VAZ, renowned globally for its brand LADA. The company was established in the late 20th century in cooperation with Italian automobile manufacturer, Fiat. In 2012, AvtoVAZ became part of the Renault-Nissan-Mitsubishi alliance following the acquisition of a majority stake of its shares by the French Renault-Group.
The VAZ factory is the largest car manufacturer in Russia and one of the largest in the world, with over 140 kilometres of production lines. It is unique in that most of the components of the cars are manufactured internally in the factory.